February, 2018-Pamela Vito knows brides LOVE designer wedding gowns. As the former owner of Hannelore’s, a high-end bridal salon in Old Town Alexandria, she also knows they don’t love paying designer prices. Not long after selling the building that housed her boutique for 32 years, Vito realized she wasn’t ready to retire. Read more
May 18, 2017-Say Yes for Less, a bridal boutique featuring high-end gowns at deep discounts, has opened its doors at Cabin John Mall in the second-floor space above Zohra. Owner Pamela Vito may be new to Potomac shoppers, but she’s no stranger to wedding dresses: She and her mother ran Hannelore’s Bridal Boutiquein Old Town Alexandria for more than 30 years.
October 7, 2016- After several months away, Pamela Vito has returned to the bridal business in Old Town at her store, Say Yes for Less, located at 106 N. Lee St. The store replaces Hannelore’s of Olde Town, which had been a staple of the city’s small business community since the mid-1980s. Read more
September 19, 2016- Old Town Alexandria has a new go-to spot for today's brides called Say Yes for Less, in a nod to popular wedding TV program, "Say Yes to the Dress." The discount boutique is owned and managed by Pamela Vito, the longtime owner of Hannelore's, an Alexandria institution. Read more
Hannelore’s Former Owner is Coming Out of Retirement to Open Another Bridal Boutique (Washingtonian)
September 9, 2016- After announcing her retirement at the beginning of the year, Hannelore’s of Old Town Alexandria’s owner is getting back in the bridal boutique game with a new store concept, Say Yes for Less. Read more
August 14, 2016- Say Yes for Less will be offering designer bridal gowns at 25 to 75% off normal pricing. All dresses in the shop are premium quality samples. All dresses in the shop are premium quality samples. The store was created to sell high-end designer dresses, which are all off the rack, at an affordable price. Read more